Cologne & Jesus
The other day I saw a tag line advertising a new cologne fragrance called “Unforgivable.” The tag line said, “Life without passion is unforgivable.” Passion is definitely central to living life. We were created to be passionate beings. It was with love and passion that we were knit together by our Creator and it is with love an passion that we are called to live. “Love the Lord your God with all your heart, mind, soul, and strength. And love your neighbor as yourself.” When we live without passion, we feel empty and unable to latch onto a vision or purpose for our lives. (This is also true of organizations. If those who are leading an organization do not have passion for what they are involved in, they will be unable to lock onto the vision or purpose for that organization’s existence. But we will save that for a future discussion.)
The only passion that will truly bring peace, contentment, joy, and power to our lives is a passion for God as we follow our Lord Jesus Christ. All our other passions will fall into place if they are captured by this passion for God as the primary thrust of our lives.
God definitely created us to live passionate lives. And although, I don’t know that the advertisers that created the tag line for the cologne and I would interpret it in quite the same way, I can say that to live our lives without passion is unforgivable.
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